I decided to carry out the campaign "Being civic is the antidote" following a viral video of an outraged woman in front of a supermarket because of all the masks and gloves that had been thrown on the ground in front of the establishment during the COVID-19 quarantine period; waste that the local employees would later have to clean up. This problem seemed like an excellent idea to tackle and try to create awareness.

 

      I wanted to use the concept of civility, since we not only need to take care of ourselves and our family members, but of other people even when we do not know them; neighbors, people living in the next street, employees in fast foods, etc. Many of them sacrifice daily leaving their home to provide us with medical services, food preparation, distribution of basic necessities or even police services and we should be grateful.

 

      I used the concept of the antidote as a way to convey the fact that we too from our homes can use this antidote to appease it the virus together. The use of colors was to differentiate the bad aspects, or actions, from the good ones. I also used the concept of enemy as a reference to the Coronavirus, since we can literally see it as our enemy. The icons were chosen because they are familiar to the human eye. Yellow was chosen as the base color to draw attention and emphasize the importance of caution with which the situation must be handled.