This project was done in collaboration with a student group of Strategic Marketing from Universidad del Este. We made a Strategic Planification Committee where we analyzed the strategies that the university used and we sought new ways of improving them with our own student perspective.

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      One of the strategies we identified was that, if the promotional ads from the university had real actual students as models, the students would be more attracted to it thanks to the participation of the people that is already part of the system.

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      Because of this, we developed an advertising campaign and had the opportunity to create these designs for each one of the members of the committee as a part of a presentation we made for BBDO, the advertising agency that works with Sistema Ana G. Méndez.