The Student Leadership Program is a university program of the Ana G. Méndez University, Carolina Campus, which annually offers leadership workshops to the student community, with topics such as how to improve your resumé, how to learn to manage study time and how to handle work stress. Angélica Pérez Quijano, as Director of the program, wanted to carry out an advertising campaign according to her slogan "We seek leaders like you" that would highlight the importance of being a student leader.